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All posts by Michael Benoit
Why Responsive Design is Essential for New Startups
Responsive design is a must for new startups, offering improved user experience, better SEO performance, and cost-effectiveness. By ensuring your website adapts seamlessly across devices, you can reach a broader audience and future-proof your online presence.
The Halo Effect: How Positive Traits Influence Customer Perceptions
Leverage the Halo Effect to boost your business by understanding how positive traits influence customer perceptions. This article explores actionable strategies in customer service, product quality, and brand aesthetics to create lasting favorable impressions. Harness this powerful psychological phenomenon to enhance your reputation and drive success.
Laura Casselman Interview
Gavon: This time, we’re going to be doing a deep dive with someone who heads up one of America’s fastest growing software as a service or SaaS companies. Laura Casselman is a name you may recognize, as she’s the CEO of JVZoo, a role that she stepped into back in 2016 after two years … Continue reading Laura Casselman Interview
The Art of Branding: Building a Lasting Impression
The Art of Branding: Building a Lasting Impression Introduction Branding is much more than just a logo and a catchy slogan. It’s the art of crafting a unique identity that resonates with your target audience, evokes emotions, and leaves a lasting impression. In today’s competitive business landscape, a strong brand is often the key differentiator … Continue reading The Art of Branding: Building a Lasting Impression
Online Reviews Influence
Online Reviews Influence Online reviews have become a driving force behind consumer decision-making, impacting businesses in ways never seen before. Whether you’re a small local business or a giant corporation, the influence of online reviews cannot be ignored. In today’s digital age, customers can shape your reputation with just a few clicks. A single positive … Continue reading Online Reviews Influence
The Power of Google Reviews
In today’s digital age, Google Reviews have become essential for businesses to manage their online reputation and gain a competitive edge. Positive reviews improve search visibility, build trust, and offer valuable customer insights. Managing negative reviews promptly and professionally is crucial. Encouraging satisfied customers to leave reviews and highlighting positive feedback further enhances a business’s online reputation. #GoogleReviews #OnlineReputationManagement
Devon Brown Interview
Gavin: Today, we’re chatting with a marketer who is arguably the most sought after MC in the event industry. He started out as an internet entrepreneur in 2007 and in the last 15 years or so, he’s made a massive, massive impact. Not only is he motivational and charismatic, but he’s also got a great … Continue reading Devon Brown Interview
Bill Glazer Interview
Transcript Gavin: Hello, and welcome. Joining us for this session is a man whose been called one of the world’s most celebrated marketing strategists by his peers. Bill Glazer excels in so many areas. He’s a bestselling author of the Outrageous series of marketing books. He’s also co-written the Peak Performance series, he’s a keynote … Continue reading Bill Glazer Interview
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